What is Visual Identity? Visual identity is the process of creating a consistent image of a brand by unifying graphic elements such as logos, color schemes, fonts and graphics used in advertising materials and on the website. The goal of visual identity is to establish a lasting brand identity that allows it to distinguish itself […]
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What is Visual Identity – What it Is and Why It’s Needed ? Visual identity (English: visual identity) is a set of visual elements that serve to identify a brand or organization, such as a logo, color scheme, typography, graphics, or other graphic elements. Visual identity is very important for every brand because it helps […]