Trendy Google
Google Trends is an indispensable tool for someone who plans advertising campaigns in seasonal industries, but not only. Thanks to Google Trends, you can plan publications on your company’s blog, outperform your competition and aggregate more traffic to your blog in the niche you work with, and we know that traffic on a blog translates into very specific benefits related to the sale of services or products.
What are Google Trends?
Google Trends is a search trends function that shows the popularity of a searched term in Google. Thanks to Trends Google, you can check if the trend is rising or falling. You can also find demographic statistics, related topics as well as related queries that will help you better understand market behavior.
How to use Google Trends?
Google Trends is a great tool for finding rapidly growing or declining niches. Each time you search for a new niche, make sure you’ve changed the scope from “Last 12 months” to e.g. 5 years. This way you can clearly see if the number of searches is rising or falling and when.
For example, here’s an image of a rapidly growing product in Google Trends: “carp”
On this example you see when the interest in “carp” is rising and when it’s falling, you can use this tool of course in less obvious niches for yourself, let’s say you plan to enter a niche business but you’re not sure how much interest there will be in your service or products and you also want to check if the interest is seasonal or rather the opposite – you suspect that the product may enjoy seasonal interest and you want to use it, i.e. build a website and launch an advertising campaign exactly when the interest is rising sharply.
Trends Google allow you to find additional related keywords associated with the main keyword whose search popularity is rising sharply, see below printscreen
This example shows that in addition to the word “carp” at this time, many other related searches are also being entered into Google, such as “carp price 2022”, “carp Auchan”, etc.
Use Google Trends to plan your advertising campaigns
You can use Google Trends to find seasonal niches and plan your advertising campaigns accordingly. For example, if you’re a seafood restaurant owner, you can use Google Trends to see when people are most likely to search for “fresh salmon” or “mussels” in your area.
Use Google Trends to find regional niches
You can also use Google Trends to find regional niches by looking at the geographic distribution of searches. For example, if you’re a plumber in Warsaw, you can use Google Trends to see when people in Warsaw are most likely to search for “plumber Warsaw”.
How to use Google Trends in your advertising campaigns
To use Google Trends in your advertising campaigns, follow these steps:
1. Identify your target audience: Use Google Trends to identify the geographic distribution of searches related to your niche.
2. Plan your advertising campaign: Use Google Trends to plan your advertising campaign and choose the most effective keywords and phrases.
3. Launch your advertising campaign: Launch your advertising campaign using the insights you’ve gained from Google Trends.
Conclusion
Google Trends is a powerful tool that can help you identify seasonal niches, regional niches, and plan your advertising campaigns accordingly. By following these steps, you can use Google Trends to improve your online marketing efforts and increase your sales.
