Online stores in a subscription model have gained popularity due to their apparent simplicity and low entry costs. However, behind this superficial attractiveness lies a number of significant flaws that can lead to severe problems for entrepreneurs in the long run. This article will focus on a detailed discussion of the worst aspects of online stores in a subscription model, to help make an informed decision for anyone considering such a choice.
1. Lack of full ownership over the store
One of the biggest flaws of online stores in a subscription model is the lack of actual ownership over the platform. The entrepreneur does not own the store, but only rents space on the platform. This means that in case of resignation from the subscription or changes to the service’s terms and conditions, all the built-up value of the store can be lost.
Examples:
* The store may be blocked or deleted if you violate the rules, even unintentionally.
* Introduction of changes to the pricing policy by the provider may increase the cost of the subscription, forcing you to accept new conditions or lose the store.
* Lack of possibility to migrate all data to another platform, which often means having to start building the store from scratch.
2. Limited customization
Subscription platforms offer pre-made templates and tools that at first glance seem sufficient. However, the possibilities of adjusting the appearance and functionality are heavily limited.
Problems:
* Lack of possibility to introduce non-standard features without additional fees or using restricted modules offered by the provider.
* Templates often look amateurish and repetitive, which can affect how customers perceive the brand.
* Difficulties in integrating with non-standard ERP systems, CRM systems, or other tools that may be crucial for business development.
3. Hidden costs
Although the subscription model is advertised as cheap and easy to manage, it actually comes with many additional costs.
Most common hidden fees:
* High commission fees from sales that significantly burden business profitability.
* Additional fees for premium features such as advanced reporting, extra server space or integrations with external systems.
* Costs of migrating data in case you want to move the store to another provider.
4. Dependence on the provider
Deciding on an online store in a subscription model makes the entrepreneur completely dependent on the platform provider.
Consequences:
* Lack of control over software updates, which can lead to problems with compatibility or introduction of unwanted changes in the store’s functionality.
* Dependence on the provider’s technical support, which is often slow, incompetent, or paid extra.
* Risk of the provider ceasing operations, which may result in losing the store.
5. Limited scalability
Subscription stores are often not designed to handle dynamically growing businesses.
Scalability problems:
* Limits on products, traffic, or transaction numbers that need to be changed to a more expensive subscription plan after exceeding them.
* Lack of possibility to optimize server infrastructure according to specific store needs.
* Problems with performance when the number of users grows, which can lead to slower page loading and customer dissatisfaction.
6. Poor SEO optimization
Subscription platforms often offer limited possibilities for optimizing under search engines (SEO).
SEO problems:
* Lack of access to advanced meta tag settings, URL structures or site maps.
* Rigorous link schemes that may be unfavorable for positioning.
* Problems with page loading speed, which directly affects rankings in search engines.
7. Security issues
Security is a key element of any online store, but in the subscription model, the entrepreneur has limited control over this aspect.
Risks:
* Dependence on the provider in terms of security and backups.
* Risk of data leak in case of an attack on the platform infrastructure.
* Lack of possibility to introduce custom security solutions, such as non-standard SSL certificates or additional protection layers.
8. Limited integration with external systems
Many entrepreneurs need integration of their store with other systems, such as accounting, logistics, or marketing automation. In the subscription model, such integrations are often difficult or impossible.
Problems:
* Lack of support for custom APIs.
* Limited number of technology partners supported by the platform.
* High costs of introducing additional integrations.
9. Lack of uniqueness
Subscription stores often look similar to each other, which can negatively affect how customers perceive the brand.
Branding problems:
* Limited possibility to create a unique design.
* Repetitive templates that make the store lose authenticity.
* Difficulties in building customer trust due to generic appearance.
10. Short-sightedness of business
Choosing an online store in a subscription model may seem beneficial at first, but in the long run becomes an obstacle to business development.
Strategic problems:
* Limitation of possibilities for expanding the store with advanced features.
* Lack of flexibility in responding to market changes.
* Growing costs as the business grows that can exceed the cost of creating your own platform.
