Warning: Do You Know How the Internet Affects Your Business’s Image?
Do you have a business that operates solely in the real world, without a physical location? Even if you don’t own an office or rent any space, you still interact with clients somewhere in the city, in your car, or at a café. Ask yourself: does this way of serving customers inspire confidence in them?
Think about whether you would entrust someone with your money who works like this. Of course not!
Now imagine how your business’s image appears to potential clients online. The way you present yourself digitally is crucial for building trust and credibility.
There are many small businesses, and even CEOs of larger companies, that think the cheaper option is always the best choice, regardless of the quality it may offer. Unfortunately, most customers don’t notice or care about these differences.
You might have a great product at an affordable price, but if your website doesn’t make a good impression, no one will buy from you. This has been proven by many studies and research on website creation.
When someone visits your website for the first time, they decide in just a few seconds whether to stay or leave. To keep them engaged, your website must be engaging, user-friendly, and offer something of value that catches their attention.
Don’t focus solely on low prices or offers; those are just one part of what makes your website stand out. A good first impression is what truly matters.
If you have a mediocre website with no effort put into its design or content, it’s unlikely to inspire confidence in potential clients.
Let’s do some simple math: assume that 10% of people who visit your website are interested in your services and want to get more information. If your business receives 1,000 visitors per month, you can expect around 100 leads. That’s a revenue potential of 10,000 zł (or €2,200) in one month.
Is it worth saving 1,000 zł on the initial investment for a professional website that will generate this kind of income?
The cost of creating a professional-looking website is usually between 1700 and 3,000 zł netto. Compare this to losing potential clients due to an unprofessional online image, which may be a bigger financial loss.
Think about it: you can have the best product or service at the lowest price, but if your website doesn’t make a good impression, no one will buy from you. The first contact a customer has with your business is usually through your website; this initial impression determines whether they’ll stay engaged and explore further or leave immediately.
Don’t compare your online business to traditional businesses. A physical office can cost tens of thousands of zł, but an online presence can be had for a fraction of that price.
If you’re investing 1,000 zł per month in advertising, how much do you think you’ll waste because of a poor website design? Are you willing to spend this kind of money?
Most business owners don’t think about their website as a crucial part of their marketing strategy. Yet it’s one of the most important aspects of your online presence.
Think like a customer and ask yourself: would I trust my money with someone who has a shabby website? Probably not!
Your website is your virtual office; it works 24/7, seven days a week. Compare its costs to those of a traditional office space – you’ll save tens of thousands of zł by investing in an online presence.
When choosing a website builder or designer, consider the long-term benefits and don’t focus solely on the upfront cost.
Imagine how much more professional your business would look with a well-designed website. That’s what customers will remember about your brand.
Don’t skimp on creating a good first impression; invest in your online presence as you would in any other part of your business.
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If you’re planning to build or redesign your website, or have questions about digital marketing, feel free to use our consultation service (the form below).
