Own Blog
It’s difficult to overestimate the value that having your own blog brings, especially in the long run. This is what people who have been working with internet marketing for a while will say, but for non-professionals, this is usually an abstraction because a blog is associated with describing some hobby, and indeed – isn’t your business just a passion?
How can you use this passion to generate increasing interest in your services automatically?
Questions about building your own blog are often searched on Google every month. We see this in various analyses, and maybe I’ll surprise you, but they’re being asked much more frequently today by small business owners who already know that having a blog is absolutely necessary to effectively position their company website in Google, without which acquiring free traffic from Google is simply impossible.
An image of an article about building your own blog
With almost 4 billion people around the world connected to the Internet, it’s now the perfect time for companies to incorporate blogging into their marketing strategies.
Benefits of a Company Blog
Creating a company blog has multiple benefits, including:
* Increasing organic traffic from Google on your company website (free)
* Building a more personal relationship with potential customers
* Building your image in the industry as an expert
From this article, you’ll learn about the benefits of blogging, why it’s worth doing, and you’ll also see below a video created by us that expands on the topic, which is definitely worth watching.
Company Blog and Increasing Traffic to Your Website
Try to think about how people find your website, your business in the Internet?
You can imagine this and unfortunately, many entrepreneurs think that way – that clients will enter the name of our company or the owner’s first and last name into a search engine…
Those who already know you, those who have already used your services will probably look for you like this, but in business, it’s not about constantly selling to the same customers, is it? (:
So what can you do to reach these new customers who are looking for your services right now?
You could pay for Internet advertising and mailings and get traffic immediately – unfortunately, it won’t be cheap, and the conversion rate from such actions is usually quite low.
How to Increase Traffic to Your Website Organically?
By creating a company blog, and I may surprise you by saying that it’s not about writing about your own price list, events in your company or aggressively pushing people with services because this simply doesn’t work – we’re bombarded with such ads everywhere.
A blog is created for one purpose: to effectively acquire clients, and there’s no better way than aggressively pushing your services.
The blog should play the role of a guidebook that provides free, but useful advice from your industry that answers people’s questions and solves real problems.
Americans have been aware for a long time now that in order to acquire clients more effectively, you need to give them something for free first – something with added value that they will appreciate and trust. And this works, except apparently no one in Poland believed it for a long time. Today, almost all marketing agencies here scream about the importance of so-called content marketing or building content.
How to Attract Organic Traffic from Google through a Blog?
A static company website usually has several subpages: home page, about us, offer/price list, contact, occasionally portfolio, and that’s it. Google indexes such a site once and forgets about it; for Google, such sites are uninteresting because nothing happens there…
Google likes to see that something is happening on the site. People enter search queries into search engines so they can get relevant answers to their questions. These queries relate to various problems, of course. When you have a burst pipe in your bathroom, you’re unlikely to read an article about how to fix it; you’ll just look for a plumber’s phone number right away. However, there are services that don’t require immediate action, and people want to learn more about them so they can consider whether to hire someone or not.
Because they don’t want to get ripped off by some incompetent professional; they want to know how something should be done properly so they won’t have the same problem again soon and waste their money on it.
That’s why a company blog is created: to show people how a given service should be performed correctly, giving you several benefits:
* It builds trust in you as an expert among clients
* It creates a more personal relationship with them – from reader to customer
* It shows search engines like Google that people are interested in your content because they spend a lot of time on your site/blog, which increases your visibility and traffic
A Strong Call-to-Action at the End of Your Blog Post
So you wonder how to turn blog traffic into paying clients? It’s simple: when writing such an “expert” article on your blog, you give readers something for free (cast a lure) and at the end, you provide them with a contact form and phone number – that’s a call-to-action.
This type of content can generate client inquiries for years without any additional effort from you. So it’s definitely worth creating such articles in the right way to have positive effects and benefits for yourself.
A company blog is also an indispensable part of any SEO campaign.
If you want to maximize the effect of blogging, it’s necessary to position your site, which means building links from other websites with high organic traffic to yours. Link building without a blog doesn’t make sense; content marketing on your own website and link building are inseparable twins when thinking about maximizing the potential of strategies to increase organic traffic on your company website using a company blog.
What’s beautiful about blogging is that it creates a snowball effect: with each month and year, such actions increase visibility in the Internet, search engines like Google, and you gain more and more traffic.
