Warning: The advertising trend is gaining momentum, and Polish entrepreneurs are joining the global trend of increasing investments in video advertising. Many market giants have announced a boycott of ads on YouTube due to unwanted content appearing alongside their ads, but this has not slowed down the worldwide trend of growing investments in video advertising.
Facebook is also not far behind YouTube in terms of video advertising, although trust in the medium has decreased slightly in recent times due to concerns over unreliable statistical data (source).
The boom in video advertising is not driven by TV commercials, which are notoriously expensive. Instead, online platforms like YouTube offer a relatively affordable and effective form of advertising.
More companies are discovering the potential of video content through the internet, such as Netflix’s entry into the Polish market, although their offer may not be very appealing to customers. On the other hand, Showmax has taken over with its rich selection of Polish productions at an affordable price point similar to CDA.pl. The advantage of Showmax lies in its dedicated app for smartphones, allowing users to easily pick up where they left off on any device with the app installed.
Given the increasing use of mobile devices and higher data limits, it’s likely that investments in video advertising will continue to grow in the coming years.
If you’re interested in online advertising, website building, or marketing your company, please contact us at 506 130 673. We’ll be happy to answer your questions and provide recommendations.
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