Website development
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What is website development?
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Website development, or creating a website like an online store for one person, involves mechanical activities such as installing a CMS (e.g. WordPress), configuring, uploading a template, and populating the website with content. This service may be sufficient for clients who do not expect anything more, but there are millions of websites like this on the internet.
A website that will capture potential customers and encourage them to fill out the contact form is no easy feat.
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The word “art” in this context refers to graphic design of a website’s appearance and each subpage. This is art in the literal sense. How can we quantify art?
Each person values their time differently, so you cannot expect to put a price range on a website with a specific design.
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Website development is an art that requires creating a layout for a website. A graphic designer, someone who has a good understanding of visual aesthetics and vision, designs the website. Website development involves painting it in Photoshop and then transferring the idea from the designer/ graphic designer to code.
One thing is certain: effective online sales require investment.
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The second element of this art is constructing a website in such a way that clients do not get lost and can easily find the information they need on the website. The ultimate goal should be for visitors to contact you or fill out the contact form. This is no easy feat, as there are thousands of companies that offer website development services, but not everyone who offers these services has any idea about internet marketing.
In this case, a specialist who analyzes the behavior of potential customers visiting websites and uses this knowledge in designing a functional part of the project comes into play. The goal is to create a website that will “lead” visitors from the entrance to the contact page like a string. This is not an easy task.
You can develop a website for 500 PLN, but let’s be honest – someone who values their work at this price has no idea about internet marketing or how to use Photoshop or create graphic designs.
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Professional websites require significant amounts of time from both designers and programmers to come together in one cohesive piece – a converting website.
What is the point of having a website that does not generate any inquiries?
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You should ask yourself if you can afford to spend 500-1000 PLN on something that will bring you no real benefits.
The cost of developing a professional website is several thousand PLN. Look at it from the perspective of a virtual office – how much do you spend on traditional office equipment, such as computers and furniture? Several dozen thousands PLN?
You need to replace equipment and furniture regularly. This is not the end of expenses.
A website is like a virtual office where live people (potential customers) visit. If they cannot find what they are looking for or if the website does not inspire trust – they will leave and do business with someone else, meaning your advertising budget for the website will be wasted, and you will not earn anything through this channel.
Would you buy something from a company that has an office in a shed on the outskirts of town, where the owner sits customers on an old chair and presents offers in a dirty notebook?
I don’t think so…
Look at it from this perspective: would you buy something from a company with a mediocre website worth hundreds or thousands of PLN?
I don’t think so…
A website is like a virtual office. You spend 3-5 thousand PLN on it and it represents your company in the internet for years, attracting clients and making sales worth tens of thousands of PLN.
Is it worth saving a few PLN and losing contracts worth thousands or tens of thousands?
Website development – THIS IS ART
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Someone who has no idea about internet marketing creates websites from templates for 500 PLN and sells them to naive clients. Clients think they have made a good deal, but they have not.
You don’t need to know how internet marketing works, but the company that offers this service should. The goal of a website is to represent your client in the internet, showcase their offer professionally, and establish contact with the client.
Website development involves creating a website that meets these criteria – it must be visually appealing, easy to navigate, and encourage visitors to explore further. A website should also make it easy for clients to contact you.
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If you are choosing a developer for your website or online store and have any questions related to this topic or other topics covered on our blog, please use the free consultation form below.
