Visibility on the internet is a foundation for almost every company’s success. One of the simplest and most effective ways to appear in potential customers’ awareness is to have a business card on Google, known as a company profile (formerly Google My Business), which is something different from an online website.
This free tool has a huge impact on recognizability, reputation, and sales results for companies – regardless of their size or industry.
Below are the key benefits of having a Google business card, showing why it’s worth taking care of its professional management.
1. Visibility of the online website in search engine results
When a user searches for a company name or local queries like “Warsaw hairdresser” or “Poznań mechanic”, Google displays so-called knowledge panel or a map with local business cards. Having a well-optimized business card makes the company appear high in these results. This is a huge competitive advantage, especially for local entrepreneurs.
2. Presence on Google Maps
A Google business card automatically adds the company to Google Maps. This allows customers to easily find the location of the company, navigate to it, check opening hours or read reviews. Visibility on maps is a key element of online presence, especially for service and trade companies.
3. Increasing trust through customer opinions
The company profile on Google allows users to leave ratings and opinions. Positive reviews serve as a social proof – potential customers are more likely to use the services of a company with a high rating and positive comments. Moreover, actively responding to reviews (both positive and negative) shows that the company cares about customer relationships and takes feedback seriously.
4. Free advertising
A Google business card is one of the few effective forms of promotion that do not require any payment. It can be used to promote new services, events or special offers. Regular updates to the profile (e.g. by posting or photos) increase the chances of a better position in search engine results and allow reaching new recipients.
5. Direct contact with the customer
The business card enables customers to have direct contact with the company – they can call, send a message, visit the website or ask for more information. This way, the user does not need to search the web for contact details – everything is available in one place.
6. Increasing conversions and customer numbers
Presence on Google, especially in local searches, translates into increased traffic both to online stores and physical locations. Many users make purchasing decisions immediately after checking the business card – opening hours, product photos, promotions, reviews – all this can decide which company to choose.
7. Statistics and data analysis
The owner of the business card has access to detailed statistics such as page views, clicks on the website, phone calls or route requests. These data allow better understanding of customer needs and adjusting marketing activities accordingly.
8. Building a professional image
Companies with complete and up-to-date profiles on Google are perceived as more professional, trustworthy and modern. A business card with a logo, photos of interiors, staff or offered products creates a positive image of the brand and distinguishes it from competitors.
9. Possibility of presenting products and services
Google allows adding photos, descriptions and even price lists for offered services and products. This way, customers know what to expect before visiting the location or making a phone call. This increases the chances of making a purchase and reduces the number of “test” calls.
10. Facilitating local SEO
A business card is one of the most important tools in so-called local SEO. A well-optimized profile (with relevant keywords, categories and description) increases the chances of displaying the company in relevant search engine results without paying for ads.
Summary
In a world where we often form our first impression online, a Google business card is more than just an addition – it’s a digital face of the company that can decide whether a customer contacts or buys from us.
